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FASTRAK AND ULTIMATE dirt late model series announce the first ever “co -op” advertising program for dirt late racing in the history of the sport


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#1 fastrakpr

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Posted 10 November 2017 - 04:48 PM

The management team of FASTRAK Companies International LLC is very excited to announce a new “Co - Op” advertising program for all venues holding either FASTRAK or ULTIMATE Touring events. “This is exciting” stated DJ Irvine General Manager. “No one to our knowledge has ever had anything like this in dirt racing and this is certain to bring additional fans to all our events. Our owner Stan Lester has been working on this new program for almost a year now and finally we are under contract with dirt late model magazine to make this happen. Honestly I just can’t wait to see the results and what it provides for our tracks, teams, fans and sponsors alike.”

 

“Although no one has ever done this in dirt racing, Stan is constantly thinking of how we can give more back to everyone involved and how to make our shows more profitable for the speedways hosting our events. Stan reminds us weekly, these are our customers and it’s our job to make them money. He just won’t have it any other way. He believes the teams and tracks are our customers and if we don’t take care of them, someone else will. Every Tuesday after an event we are required to call the speedway and make sure they made money. Not how much, but just that they did and they are happy. That’s true customer service and that’s what this company is all about.”

 

Dirt Late Model Magazine will have a 2 page spread in every issue in 2018 which will have $10,000 to win and up events ($5000 for FASTRAK) on the left hand side of the page and every touring event for either series on the right hand side of the page. Double page spread in the magazine will begin in the Speed Weeks issue and a thank you to all of our tracks, champions and sponsors. The schedules begin in the March issue.

 

With the addition of 2 more regions of ULTIMATE and additional events in the FASTRAK Series we know this will give all of our regions additional exposure and help each and every event grow into the future.

 

FASTRAK currently has crate late model (PRO) regions in the Southeast and Mid Ohio Valley.

ULTIMATE currently has super late model regions in the Southeast, Battle of the Bluegrass plus new regions in the Northeast and Mid Ohio Valley.

 

Please go to www.fastrakracing.com for our main page which will give you links to all of our series. Office- (678) 935-7304 each regional director has their own extension which will transfer you directly to their cell phone while traveling.

 

The 2017 marketing partners for the Fastrak Racing Series are Chevrolet Performance, Hoosier Racing Tire, VP Racing Fuel, Beyea Headers, Rocket Chassis, TNT Race Cars, Arizona Sport Shirts, Simpson Safety Equipment, Safecraft Fire Suppression Systems, Rockauto.com, and Thomas Clarke Performance.

 

The ULTIMATE Super Late Model Series would like to recognize their marketing partners for the 2017 season which include: American Racer, Hoosier Race Tires, VP Race Fuels, M&W Transport, PPM Racing Products, Arizona Sport Shirts, DirtonDirt.com, Big A’s Custom Graphics, AR Bodies, Five Star Race Bodies, Schaeffer’s Racing Oil and Lubricants, Autolite/Fram, RockAuto.com, Safecraft, Simpson, Genesis Shocks and Thomas Clarke Performance Web Design.

 



 

#2 dirtstudent2

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Posted 11 November 2017 - 11:32 AM

"He believes the teams and tracks are our customers and if we don’t take care of them, someone else will."  The article defines their customers as tracks and racers.  
 
 
I'll ask racers and track owners a question.  If "He" doesn't take care of you who will?
 
answer:  The fans will take care of you, if you put on a show which suits them. 


#3 fastrakpr

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Posted 11 November 2017 - 11:43 AM

 

"He believes the teams and tracks are our customers and if we don’t take care of them, someone else will."  The article defines their customers as tracks and racers.  
 
 
I'll ask racers and track owners a question.  If "He" doesn't take care of you who will?
 
answer:  The fans will take care of you, if you put on a show which suits them. 

Tracks and teams are our customers. Fans are the customers of the speedway. We are there to put on a great show for the fans but as a series that travels, the local track knows their fans better than we do. We help them with facebook ads, flyers, posters and this new program, but taking care of our customers (teams and tracks) will give the fans more cars and hopefully better prepared tracks to host events at. = better experience for all. Hope that clears up any confusion. (keeping in mind this article was about Co OP marketing plan for the speedways to begin with). 


Edited by fastrakpr, 11 November 2017 - 11:51 AM.


#4 dirtstudent2

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Posted 11 November 2017 - 12:13 PM

Tracks and teams are our customers. Fans are the customers of the speedway. We are there to put on a great show for the fans but as a series that travels, the local track knows their fans better than we do. We help them with facebook ads, flyers, posters and this new program, but taking care of our customers (teams and tracks) will give the fans more cars and hopefully better prepared tracks to host events at. = better experience for all. Hope that clears up any confusion. (keeping in mind this article was about Co OP marketing plan for the speedways to begin with). 

 

Thank you







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