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[LOLMDS PR]

The Sunoco North/South 100 Presented by Lucas Oil to Air on SPEED This Saturday September 15th at 4PM EST


WAYCROSS, GA (September 13, 2012) - The Lucas Oil Late Model Dirt Series sanctioned event from Florence Speedway in Union, KY held August 10th and 11th , will air on SPEED Channel this Saturday, September 15th at 4PM EST. The Sunoco North/South 100 Presented by Lucas Oil was filmed for broadcast in High Definition by Lucas Oil Studios, a division of Lucas Oil Products, Inc.

Fans will want to tune in to watch this event that saw 64 drivers from all across the country compete for the first place prize that paid $50,000. In front of a record spectator crowd, this event had plenty of drama and a fierce battle for the lead among two of the country’s top dirt late model drivers. Numerous camera angles, driver interviews, in-car cameras, technical segments, along with the 100-lap feature event, will be included in the SPEED Channel broadcast.

“We want to encourage all of our great fans to watch the LOLMDS event on SPEED this Saturday. Lucas Oil Products and all of our Team Lucas partners have made it possible to bring dirt late model racing to TVs across the globe in 2012. We have a tremendous amount of quality within our shows and that’s a direct reflection of the leadership within Lucas Oil and Lucas Oil Studios, which makes for the best dirt racing on TV,” stated Ritchie Lewis, Series Director.

The Lucas Oil Late Model Dirt Series TV package is being broadcast on 5 networks in 2012, including: CBS, CBS Sports, NBC Sports, SPEED, and MAVTV. The entire 2012 Lucas Oil Late Model Dirt Series TV schedule can be found on the series website www.lucasdirt.com under the schedule link.

Up next for the Lucas Oil Late Model Dirt Series will be the USA 100 from Virginia Motor Speedway in Jamaica VA. The 33rd Annual USA 100 is set for this weekend with a top prize of $20,000 going to the winner, an increase of $5,000 from last year’s event. For more information about this coming weekend’s event, log onto the track website at www.vamotorspeedway.com

For the latest breaking news on the Lucas Oil Late Model Dirt Series, visit the series’ website at www.lucasdirt.com.

Follow us as well at http://www.facebook.com/lucasdirt and http://twitter.com/#!/lucasdirt.

About Lucas Oil Late Model Dirt Series: Founded in 2005, the Lucas Oil Late Model Dirt Series is the nations' premier dirt late model sanctioning organization. It currently sanctions 46 events in 19 states in 2012 and receives national exposure through taped-delayed series events that are shown on CBS, CBS Sports, SPEED, NBC Sports and MAVTV.

About Lucas Oil Products: Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has established itself as one of the fastest-growing lubrication product lines in the consumer automotive aftermarket, featuring a line of engine oils, greases, gear lubes, problem-solving additives, and car-care products. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil has established itself as a worldwide leader in the lubrication industry. Motorsports has always been part of the Lucas Oil culture and the cornerstone of the company's marketing strategy. Such passion for motorsports has inspired Lucas Oil to sponsor many race teams, events and series at all levels, including, NHRA, IRL, ASCS, NASCAR, IHRA and many more. Lucas Oil has also taken ownership and operational control of a number of high profile racing properties, such as: Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling League, Lucas Oil Late Model Dirt Series, Lucas Oil Modified Series, Lucas Oil Speedway in Wheatland, MO. and the Lucas Oil I-10 Speedway in Blythe, CA.

In 2007 Lucas Oil founded its own production house, Lucas Oil Production Studios, dedicated to producing high action motorsports television. Currently Lucas Oil Production Studios produces over 300 hours of original programming for networks such as CBS, NBC Sports, SPEED, and MAVTV. More information on Lucas Oil Products, Inc. can be found by visiting www.LucasOil.com.