3 replies to this topic

[ramsey31]

I wanted to take a few moments and explain an epiphany that hit me on Saturday night, and since sponsors are so hard and valuable to get, it may be in many drivers best interests to study how they act during a race. I have came from a long family heritage of circle track racing, and also a business owner. I will break it down in simple terms. 1. Most businesses will not benefit greatly from sponsoring a local car. Its plain and simple. When was the last time you stopped at Bobs Bar just because his name was on a street stock? Probably not. Now, racing and automobile related business, that's a different story. If Driver X wins frequently, and is running Chassis Y, then I may be tempted to give it a shot, or an engine, shock, etc. With this being said, most businesses choose to sponsor-not looking for additional business-but to feel a level of comfort that they have helped someone out. 2. The small things go a long way. If the racer is genuinely appreciative for the help, and makes an attempt to make his or her sponsor feel like they belong, it goes a long way. Just a hand shake, and invite to the pits, a picture, etc etc. Its a hobby to the local racer, since someone is choosing to give you their money to have fun with, at least show appreciation. Besides, people don't regularly give another person $ to go sponsor their bass boat, snowmobile or side by side do they? 3. Your attitude on the track-is a direct effect on your sponsors. If your always the hot head, run with a temper and pout why would any sponsor want to have his or her name on your car? I choose to sponsor racing because of the community support. I believe a race track is a great asset to a community, and on a Friday or Saturday night-when many kids (and adults) could be out getting in trouble, they are not. They are letting out their energy at the local speedway. In closing, I really hope that for sponsors and donation sake, each of you take a hard look at the image you show to the public. If you are throwing a temper tantrum every time something doesn't go your way, please save your energy and self sponsor your own car. Making a scene on the track, not only hurts you, but hurts the image of the people who donate their hard earned money so you can have fun each week. Thanks

[racerxcrewchief]

I wanted to take a few moments and explain an epiphany that hit me on Saturday night, and since sponsors are so hard and valuable to get, it may be in many drivers best interests to study how they act during a race. I have came from a long family heritage of circle track racing, and also a business owner. I will break it down in simple terms.

1. Most businesses will not benefit greatly from sponsoring a local car. Its plain and simple. When was the last time you stopped at Bobs Bar just because his name was on a street stock? Probably not. Now, racing and automobile related business, that's a different story. If Driver X wins frequently, and is running Chassis Y, then I may be tempted to give it a shot, or an engine, shock, etc. With this being said, most businesses choose to sponsor-not looking for additional business-but to feel a level of comfort that they have helped someone out.

2. The small things go a long way. If the racer is genuinely appreciative for the help, and makes an attempt to make his or her sponsor feel like they belong, it goes a long way. Just a hand shake, and invite to the pits, a picture, etc etc. Its a hobby to the local racer, since someone is choosing to give you their money to have fun with, at least show appreciation. Besides, people don't regularly give another person $ to go sponsor their bass boat, snowmobile or side by side do they?

3. Your attitude on the track-is a direct effect on your sponsors. If your always the hot head, run with a temper and pout why would any sponsor want to have his or her name on your car? I choose to sponsor racing because of the community support. I believe a race track is a great asset to a community, and on a Friday or Saturday night-when many kids (and adults) could be out getting in trouble, they are not. They are letting out their energy at the local speedway.

In closing, I really hope that for sponsors and donation sake, each of you take a hard look at the image you show to the public. If you are throwing a temper tantrum every time something doesn't go your way, please save your energy and self sponsor your own car. Making a scene on the track, not only hurts you, but hurts the image of the people who donate their hard earned money so you can have fun each week.
Good read. Well said.
Thanks

[1k sportsman]

As a racer and sponsor I agree!! I also believe the racer has a lot of responsiblitys to keep thier current sponsors happy and willing to support in the future. Big or small dollars they are all important. Updates of your season and photos of the car is a must. Displaying your car at thier business or local car show is a huge plus. Gotta love it when the car you sponsor wins on Friday and he shows up at your shop on Tuesday with framed 8x10 photos!! I gladly handed him 18qts of royal purple Oil and filters.... Class act #94 Lonnie Hoffman.

[94.3-RADRACER]

we have done steak dinners, pizza and wings at a sponsors bar, cookout at camp.....but always take care of them.....pay for the whole deal.....