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[LOLMDS PR]

Waycross, GA (December 5, 2013) – The Lucas Oil Late Model Dirt Series and famed promoter Carl Short are pleased to announce the location for this year’s Hillbilly Hundred. The Hillbilly Hundred will return to the state of West Virginia at I-77 Raceway Park in Ripley, WV on Sunday August 31st. The 46th Annual Hillbilly Hundred will pay $25,000 to win and $1,000 to start for this one day crown jewel event. I-77 Raceway will host the Hillbilly Hundred for the third year in a row in 2014. Mike Marlar won a thrilling race in 2012, coming from the 24th starting spot to win the event, while Jimmy Owens won another exciting race at I-77 Raceway Park in 2013 at the racy 3/8 mile bull ring in front of one of the biggest spectator crowds the track has ever seen.

“I can’t express how excited we are to be able to host the Hillbilly Hundred again and partner with Carl Short and the Lucas Oil Late Model Dirt Series. We’re pumped to be a part of this big weekend and really looking forward to having the national stars of the Lucas Oil Late Model Dirt Series visit our track again. The racing has been outstanding the past two years and the series staff really runs a very efficient show that our fans enjoy”, stated track promoter Kenny Newhouse.

The 46th Annual Hillbilly Hundred will be the final event of a three race weekend for the Lucas Oil Late Model Dirt Series on the traditional labor-day weekend in 2014. The series will start the holiday weekend on Friday night August 29th at Attica Raceway Park in Attica, OH with a 50-lap $10,000 feature event, then travel to Portsmouth Raceway Park in Portsmouth, OH on Saturday night August 30th for another 50-lap $10,000 to win feature event. The series concludes the weekend at I-77 Raceway Park with the 100-lap Hillbilly Hundred $25,000 to win feature event.

“After considering several options where to hold the Hillbilly Hundred in 2014, I’m looking forward to going back to I-77 Raceway Park and keeping the tradition of the event in the state of West Virginia. Working with Ritchie Lewis and the entire staff of the Lucas Oil Late Model Dirt Series brings a great level of professionalism, along with the support and marketing benefits within their organization and everything they bring to an event. It just makes good sense to continue our partnership with them”, stated Carl Short.

To learn more about the Hillbilly Hundred and I-77 Raceway Park, visit their track website at www.racei77.com or contact Carl Short directly at (865) 945-3423 or email at Carlshort2007@gmail.com.

For the latest breaking news on the Lucas Oil Late Model Dirt Series, visit the series’ website at www.lucasdirt.com.

Be sure and visit the series on the social media outlets as well at http://www.facebook.com/lucasdirt and http://twitter.com/lucasdirt.

About Lucas Oil Late Model Dirt Series: Founded in 2005, the Lucas Oil Late Model Dirt Series is the nations' premier dirt late model sanctioning organization. It currently sanctions 47 events in 21 states in 2013 and receives national exposure through taped-delayed series events that are shown on CBS, CBS Sports, FOX Sports 1, NBC Sports and MAVTV.

About MAVTV American Real Network: MAVTV was founded in 2002 by four former Showtime Networks executives and was originally geared towards a male dominated audience. In 2011, Lucas Oil Products, an automotive lubricant manufacturer with a history in television production, purchased MAVTV. Lucas Oil was eager to employ the same growth strategies to transform MAVTV into a premier cable network that it employed to grow the lubricants business. MAV TV aims to become a broader scoped network, geared towards the modern American family. Lucas Oil is investing in programming, an updated on-air look, and increased production quality, all to add more value to the viewer experience. MAVTV is an acronym that stands for Movies, Action and Variety. MAVTV brings you plenty of never-before-seen high definition exclusives including Comedy, Movies, Action Sports, Adventure and More, all in fantastic HD detail. MAVTV is no ordinary television network. It’s a 24/7, high-definition entertainment extravaganza, featuring everything from blockbuster films, high octane motorsports, MMA fighting, gaming, gut busting comedy, original reality shows and scripted dramas. Learn more about MAVTV American Real go to www.mavtv.com.

About Lucas Oil Products: Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has established itself as one of the fastest-growing lubrication product lines in the consumer automotive aftermarket, featuring a line of engine oils, greases, gear lubes, problem-solving additives, and car-care products. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil has established itself as a worldwide leader in the lubrication industry. Motorsports has always been part of the Lucas Oil culture and the cornerstone of the company's marketing strategy. Such passion for motorsports has inspired Lucas Oil to sponsor many race teams, events and series at all levels, including, NHRA, IRL, ASCS, NASCAR, IHRA and many more. Lucas Oil has also taken ownership and operational control of a number of high profile racing properties, such as: Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling League, Lucas Oil Late Model Dirt Series, Lucas Oil Modified Series, Lucas Oil Speedway in Wheatland, MO. and the Lucas Oil I-10 Speedway in Blythe, CA.

In 2007 Lucas Oil founded its own production house, Lucas Oil Production Studios, dedicated to producing high action motorsports television. Currently Lucas Oil Production Studios produces over 300 hours of original programming for networks such as CBS, CBS Sports, NBC Sports, FOX Sports 1, and MAVTV. More information about Lucas Oil Products, Inc. visit the company website at www.lucasoil.com.

2013 Lucas Oil Late Model Dirt Series Official Sponsors Include:

ASi Racewear - "The Official Merchandise Vendor" of the Lucas Oil Late Model Dirt Series
E3 Spark Plugs - "The Official Spark Plug" of the Lucas Oil Late Model Dirt Series
GEICO - "The Official Insurance" of the Lucas Oil Late Model Dirt Series
General Tire - "The Official Tire" of the Lucas Oil Late Model Dirt Series
Hoosier Tire - "The Official Race Tire" of the Lucas Oil Late Model Dirt Series
iON Cameras – “The Official Camera of the Lucas Oil Late Model Dirt Series”
Lucas Oil Products - "The Official Oil" of the Lucas Oil Late Model Dirt Series
MAVTV “American Real” - "The Official TV Network" of the Lucas Oil Late Model Dirt Series
Optima Batteries - "The Official Battery" of the Lucas Oil Late Model Dirt Series
Ole Smoky Moonshine – “The Official Moonshine” of the Lucas Oil Late Model Dirt Series
ProtectTheHarvest.com-"The Official Protect the Harvest Campaign of the Lucas Oil Late Model Dirt Series
RED BUCK- "The Official Fast Time Sponsor" of the Lucas Oil late Model Dirt Series
Sunoco Race Fuels - "The Official Fuel" of the Lucas Oil Late Model Dirt Series

2013 Lucas Oil Late Model Dirt Series Supporters Include:

Allstar Performance, AR Bodies, Borrowed Blue, Barry Wright Race Cars, Bloomquist Race Cars, COMP Cams, Cornett Racing Engines, C&R Racing Inc, Crawford Supply, CV Products, DART Machinery, DirtonDirt.com, Dunn-Benson Ford, Dyers Top Rods, Edelbrock, Eibach Springs, Fast Shafts, Fuel Safe Fuel Cells, FK Rod Ends, Gaerte Race Engines, Georgia Boot, Hawk Performance, Jay Dickens Racing Engines, JRi Shocks, Keyser MFG, Kuntz Race Engines, Longhorn Chassis, Hot Rod Merchant Processing, MasterSbilt Chassis, Öhlins Shocks, Outerwears, Performance Bodies, Pierce Racecars, Performance Rod and Custom, Pro Power Racing Engines, Race Engine Design, Rick Schwallie Photography, Rocket Chassis, Roush Yates Engines, Roush Yates Parts, Simpson Performance Products, Sweet Mfg, Traeger Grills, Weld Racing Wheels, Wiles Drive Shafts, Wrisco, 5150 Race Trailers.