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[LOLMDS PR]

WAYCROSS, GA (January 24, 2014) – The Lucas Oil Late Model Dirt Series offers many tools and locations to follow the premier national touring series for dirt late models. The series official website can be found at www.lucasdirt.com and includes all the latest news, stories, tour schedule, TV schedule, race results, photos, videos, driver information and all the great sponsors of the series. Post race stories and results are posted to the series website, normally within a few hours after the checkered flag falls at an event.

The Lucas Oil Late Model Dirt Series has made it possible for drivers, race fans and sponsors to receive all of our series press releases and news, directly to your personal e-mail account. Simply enter your email address in the box in the upper right hand corner of the series website that says “Sign up for Breaking News” and click submit. You will receive all the series press releases, including results and upcoming event information and featured stories. The series website also provides a live timing and scoring page for fans and racers to keep up with lap times, running order and finishing order at every series event. Please log onto the series website at www.lucasdirt.com and click on the “LIVE Timing” link at the top of the page to view all the live timing and scoring as it happens.

The Lucas Oil Late Model Dirt Series has become a popular place on the social media outlets Facebook and Twitter. Over 100,000 people have “liked” the official Lucas Oil Late Model Dirt Series Facebook page http://www.facebook.com/lucasdirt that contains all the current news, press releases, pictures and information related to the series. The series Facebook page also includes event results from each event, within minutes of the checkered flag falling. Facebook has become another tool for the Lucas Oil Late Model Dirt Series to reach new fans, increase brand awareness for sponsors and increase the popularity of our racers that compete on the series to thousands of people all over the world.

Racers and fans can also keep up with all the racing action from LOLMDS events, including live updates with line ups and results through the series Twitter page at http://twitter.com/lucasdirt. LOLMDS press releases, related links and pictures are also posted on the series twitter page. Over 17,000 followers are currently following the series on twitter at http://twitter.com/lucasdirt.

The Lucas Oil Late Model Dirt Series can be found on another social media outlet at www.youtube.com. Type in Lucas Oil Late Model Dirt Series in the search bar on the YouTube website and view all the many video clips of the Lucas Oil Late Model Dirt Series. To find the Facebook, Twitter and YouTube links from the series website, click on the tab to the right labeled “Follow Me” and a window will open with all the social media links to click on.

“We encourage everyone to use all the tools that the LOLMDS has put into place. These tools provide our great fans with everything they want to know about the Lucas Oil Late Model Dirt Series. We are very appreciative and honored to have so many great fans, racers and loyal followers of the series”, stated Ritchie Lewis, Director, Lucas Oil Late Model Dirt Series.

The 2014 Lucas Oil Late Model Dirt Series kicks off the season with the “Georgia Boot Super Bowl of Racing” at Golden Isles Speedway in Brunswick, GA February 6-8th. To learn more about the season opening weekend visit the track website at www.goldenislesspeedway.com.

History will be made on February 13, 2014 when the LOLMDS will air LIVE on the MAVTV Network from Easy Bay Raceway Park near Tampa, FL at 9:30 PM EST. The 38th Annual Winternationals at EBRP has a long tradition of producing some exciting finishes on the extremely racy ¼ mile bull ring. This monumental event for the LOLMDS is sure to draw a huge television audience from around the country. MAVTV has signed renowned motor racing broadcaster, Dave Despain to host the LIVE event.

The Lucas Oil Late Model Dirt Series will sanction 47 events in 19 different states with fifteen (15) events scheduled to air on four TV networks in 2014. The series will receive over 75 hours of air time on these TV networks including broadcasts on CBS, NBC Sports, CBS Sports and the MAVTV American Real Network.

For the latest breaking news about the Lucas Oil Late Model Dirt Series including the 2014 tour schedule, TV schedule, drivers, sponsors and all the information about the series visit the official website at: www.lucasdirt.com.

Follow the Lucas Oil Late Model Dirt Series on the social media outlets at www.facebook.com/lucasdirt and https://twitter.com/lucasdirt.

About Lucas Oil Late Model Dirt Series: Founded in 2005, the Lucas Oil Late Model Dirt Series is the nations' premier dirt late model sanctioning organization. In 2014 the LOLMDS will sanctions 47 events in 19 states. The series is owned by the parent company Lucas Oil Products Inc. and receives national exposure through a TV package filmed, produced and edited by Lucas Oil Production Studios. For more information about the Lucas Oil Late Model Dirt Series visit the official website at www.Lucasdirt.com.

About MAVTV American Real Network: MAVTV was founded in 2002 by four former Showtime Networks executives and was originally geared towards a male dominated audience. In 2011, Lucas Oil Products, an automotive lubricant manufacturer with a history in television production, purchased MAVTV. Lucas Oil was eager to employ the same growth strategies to transform MAVTV into a premier cable network that it employed to grow the lubricants business. MAVTV aims to become a broader scoped network, geared towards the modern American family. Lucas Oil is investing in programming, an updated on-air look, and increased production quality, all to add more value to the viewer experience. MAVTV is an acronym that stands for Movies, Action and Variety. MAVTV brings you plenty of never-before-seen high definition exclusives, including Comedy, Movies, Action Sports, Adventure and More, all in fantastic HD detail. MAVTV is no ordinary television network. It’s a 24/7, high-definition entertainment extravaganza, featuring everything from blockbuster films, high octane motorsports, MMA fighting, gaming, gut busting comedy, original reality shows and scripted dramas. Learn more about MAVTV American Real go to www.mavtv.com.

About Lucas Oil Products: Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has established itself as one of the fastest-growing lubrication product lines in the consumer automotive aftermarket, featuring a line of engine oils, greases, gear lubes, problem-solving additives, and car-care products. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil has established itself as a worldwide leader in the lubrication industry. Motorsports has always been part of the Lucas Oil culture and the cornerstone of the company's marketing strategy. Such passion for motorsports has inspired Lucas Oil to sponsor many race teams, events and series at all levels, including, NHRA, IRL, ASCS, NASCAR, IHRA and many more. Lucas Oil has also taken ownership and operational control of a number of high profile racing properties, such as: Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling League, Lucas Oil Late Model Dirt Series, Lucas Oil Modified Series, Lucas Oil Speedway in Wheatland, MO. and the Lucas Oil I-10 Speedway in Blythe, CA. In 2007 Lucas Oil founded its own production house, Lucas Oil Production Studios, dedicated to producing high action motorsports television. Currently Lucas Oil Production Studios produces over 300 hours of original programming for networks such as CBS, CBS Sports, NBC Sports and MAVTV. More information about Lucas Oil Products, Inc. visit the company website at www.lucasoil.com.

Lucas Oil Late Model Dirt Series Official Sponsors Include:

ASi Racewear - "The Official Merchandise Vendor" of the Lucas Oil Late Model Dirt Series
E3 Spark Plugs - "The Official Spark Plug" of the Lucas Oil Late Model Dirt Series
GEICO - "The Official Insurance" of the Lucas Oil Late Model Dirt Series
General Tire - "The Official Tire" of the Lucas Oil Late Model Dirt Series
Hoosier Tire - "The Official Race Tire" of the Lucas Oil Late Model Dirt Series
iON Cameras – “The Official Camera of the Lucas Oil Late Model Dirt Series”
Lucas Oil Products - "The Official Oil" of the Lucas Oil Late Model Dirt Series
MAVTV “American Real” - "The Official TV Network" of the Lucas Oil Late Model Dirt Series
Optima Batteries - "The Official Battery" of the Lucas Oil Late Model Dirt Series
Ole Smoky Moonshine – “The Official Moonshine” of the Lucas Oil Late Model Dirt Series
ProtectTheHarvest.com-"The Official Protect the Harvest Campaign of the Lucas Oil Late Model Dirt Series
Sunoco Race Fuels - "The Official Fuel" of the Lucas Oil Late Model Dirt Series

Lucas Oil Late Model Dirt Series Marketing Partners Include:

Allstar Performance, AR Bodies, Barry Wright Race Cars, Bloomquist Race Cars, COMP Cams, Cornett Racing Engines, C&R Racing Inc, Crawford Supply, CV Products, DirtonDirt.com, Dunn-Benson Ford, Dyers Top Rods, Edelbrock, Eibach Springs, Fast Shafts, Fuel Safe Fuel Cells, FK Rod Ends, Gaerte Race Engines, Georgia Boot, Hawk Performance, Jay (not a nice word)(not a nice word)(not a nice word)(not a nice word)ens Racing Engines, JRi Shocks, Keyser MFG, Kuntz Race Engines, Longhorn Chassis, Hot Rod Processing, Hot Rod Tracker, MasterSbilt Chassis, Midwest Sheet Metal, Öhlins Shocks, Outerwears, Performance Bodies, Pierce Racecars, Pro Power Racing Engines, Race Engine Design, Rick Schwallie Photography, Rocket Chassis, Roush Yates Performance Parts, Simpson Performance Products, Traeger Grills, Vic Hill Engines, Weld Wheels, Wrisco, 5150 Race Trailers