Product identification is key to fan interest.
People need to relate to a car or brand. Bow Tie or Oval even if it is and older version.
Most people can't tell who is who or what is what without a score card.
We need to get back to the old days when the Chevy & Ford fans had something to cheer for.
Racing is very different than the old days and that's for sure but when you can put 3000 + fans in the stands at a local track it shows that people still want to see racing.